sports broadcast

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite
10 hours ago
Vinita Bhatia

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite

With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.

Blog: Star reaches for the stars with BCCI media rights
Apr 05, 2018
Sandeep Goyal

Blog: Star reaches for the stars with BCCI media rights

BCCI might be laughing its way to the bank and Star comes out smiling. But what does it mean for the advertising business?

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