Jan 07, 2022

‘A complete mess’: Novak Djokovic saga causes reputational damage

PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments

Sep 28, 2011

Opinion: When sport wisdom applies to marketing too

Vinay Kanchan is brand consultant and author of 'The Madness Starts at 9'