spoof advertising

Does spoof advertising work?
Dec 22, 2008
Campaign India Team

Does spoof advertising work?

There are about 59,150 views on YouTube for the commercial where Pepsi’s Youngistaan spoofs Thums Up’s campaign, in which Akshay Kumar lands up in a hospital because of his “love” for Thums Up. (http://in.youtube.com/watch?v=fJxTQvdTsIY&feature=related)

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