WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.

In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.

As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.

The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.