smartphones
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Aug 28, 2025
Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.
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Dec 12, 2024
Vivo’s #SwitchOff campaign is a timely call to disconnect
In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.
May 03, 2024
Realme calls creative pitch for new smartphone launch
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
Feb 14, 2019
Nokia bats with Alia Bhatt to hit it out of the park
Watch the films conceptualised by McCann here
Mar 28, 2016
Madison Media Omega announces LeEco win
Account being handled by agency’s Bengaluru office
Sep 15, 2014
Obi Mobiles calls out to youth, 'whoever' they are
Watch the ad film conceptualised by FCB Ulka here
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