smartphones

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
Aug 28, 2025
Campaign India Team

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

Vivo’s #SwitchOff campaign is a timely call to disconnect
Dec 12, 2024
Campaign India Team

Vivo’s #SwitchOff campaign is a timely call to disconnect

In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.

Realme calls creative pitch for new smartphone launch
May 03, 2024
Preeti Hoon

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

Nokia bats with Alia Bhatt to hit it out of the park
Feb 14, 2019
Campaign India Team

Nokia bats with Alia Bhatt to hit it out of the park

Watch the films conceptualised by McCann here

Madison Media Omega announces LeEco win
Mar 28, 2016
Campaign India Team

Madison Media Omega announces LeEco win

Account being handled by agency’s Bengaluru office

Obi Mobiles calls out to youth, 'whoever' they are
Sep 15, 2014
Campaign India Team

Obi Mobiles calls out to youth, 'whoever' they are

Watch the ad film conceptualised by FCB Ulka here

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