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Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
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Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate
While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.
Blog: Fame bombing Mahendra Singh Dhoni - all love or just a free ride?
The author believes that brands are deriving unfair mileage at the celebrity’s cost which is unfair, unethical and uncalled for.
Ex-Yolk leaders sue WPP Singapore and Grey over minority oppression
Grey APAC CEO Nirvik Singh and CFO Ali Belgaumi named in lawsuit.
Are 'feel good’ festive ads failing to cut through?
With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders
Yuvi’s YouWeCan eyes health, sport, education; 'focus now on consolidation'
Yral, platform in partnership with AdLift for social media marketing, has ’15 to 20’ celebs on board
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