singh
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Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
Pocket FM tunes in SoundCake for crowdsourced creativity
The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.
‘I Glance, I Know’ campaign: A game of wits or thrones?
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and heartwarming campaign.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
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Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate
While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.
Blog: Fame bombing Mahendra Singh Dhoni - all love or just a free ride?
The author believes that brands are deriving unfair mileage at the celebrity’s cost which is unfair, unethical and uncalled for.
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