Will lead strategy across creative, media, health and digital
The account was won following a multi-agency pitch
Watch the ad film conceptualised by Contract Advertising here
Rediffusion Y&R, Kolkata has won the creative duties for Au Bon Pain, a US-based chain of casual dining and bakery cafes which plans to launch across the country soon.Spencer’s Retail, part of the RPG Enterprises, tied up with Au Bon Pain in July 2008 to launch the chain across the country. Au Bon Pain plans to set up 100 standalone cafes in the next two years in the country.
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