shashank srivastava

Mar 13, 2024

Maruti Suzuki India to increase marketing spend, eyes 50% market share

Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them

Feb 28, 2024

IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge

A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey

Nov 17, 2023

The CMO's MO: Maruti Suzuki's Shashank Srivastava on driving customer ethos for the automaker

Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution

Sep 26, 2023

MRUCI appoints Shailesh Gupta as chairperson and Shashank Srivastava as vice chairperson

Gupta is wholetime director, Jagran Prakashan and Srivastava is senior executive director – sales and marketing, Maruti Suzuki India

Sep 20, 2023

Cars remain a status symbol for young India: Shashank Srivastava

Maruti Suzuki's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering

Aug 01, 2022

WATCH: Industry trends from CIDCA 2022's jury

The jury comprised Hitesh Malhotra, Kanika Mittal, Mayur Hola, Prerna Nagpal, Rubeena Singh, Shaily Mehrotra, Shashank Srivastava, Sushil Matey and Vanda Ferrao