shashank srivastava
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them
IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge
A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey
The CMO's MO: Maruti Suzuki's Shashank Srivastava on driving customer ethos for the automaker
Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution
MRUCI appoints Shailesh Gupta as chairperson and Shashank Srivastava as vice chairperson
Gupta is wholetime director, Jagran Prakashan and Srivastava is senior executive director – sales and marketing, Maruti Suzuki India
Cars remain a status symbol for young India: Shashank Srivastava
Maruti Suzuki's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering
WATCH: Industry trends from CIDCA 2022's jury
The jury comprised Hitesh Malhotra, Kanika Mittal, Mayur Hola, Prerna Nagpal, Rubeena Singh, Shaily Mehrotra, Shashank Srivastava, Sushil Matey and Vanda Ferrao
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