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AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’
The move extends Publicis Production’s existing footprint of 52 studios worldwide.
Zomato’s ‘Fuel your hustle’ runs on empty
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
SRK, supercharged engines and summer showdowns: Castrol India’s latest ad packs a punch
Airing the ad during the Champions Trophy final is slick timing—cricket fever is peaking, and in India, bikes and cricket are practically sacred. Talk about a power play!
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.
FCB Group India launches Creative Council to foster innovation and future-proof ideas
It draws in Mayuresh Dubhashi, Hemant Shringy, Rakesh Menon, Neville Shah, Kartikeya Tiwari, Anusheela Saha, Udayan Chakravarty, and Suchitra Gahlot from the agency’s different divisions.
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