#series | Campaign India

Does OPPO’s Reno13 campaign truly capture living in the moment?

Jan 06, 2025

Campaign India Team

Does OPPO’s Reno13 campaign truly capture living in the moment?

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

Oct 22, 2024

Vinita Bhatia

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.

McDowell's X series: From mass appeal to premium power

Oct 14, 2024

Vinita Bhatia

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

IAA Knowledge Series: ‘It’s not about reinventing the wheel; it’s about making it sturdier’: Raghav Bahl

Sep 19, 2016

Raahil Chopra

IAA Knowledge Series: ‘It’s not about reinventing the wheel; it’s about making it sturdier’: Raghav Bahl

The event on 16 September featured media veterans Raghav Bahl and Ronnie Screwvala, on their ‘second innings’