Veritas Reputation PR has secured the public relations mandate for the Bandhan Group (Bandhan Financial Services Limited), following a competitive multi-agency pitch.
As part of the mandate, Veritas Reputation will lead strategic communications for Bandhan Group. The focus will be on strengthening its corporate narrative, enhancing stakeholder engagement, and amplifying its brand positioning across traditional and digital media platforms. The scope includes corporate communications, leadership profiling, and integrated media outreach.
Commenting on the partnership, Arvind Agarwal, managing director, Bandhan Group, said, “We are delighted to onboard Veritas Reputation as our PR partner at a pivotal phase of our growth journey. As a diversified financial services conglomerate, transparent and consistent communication remains central to how we engage with our stakeholders and build enduring trust. Veritas is a specialist consultancy with proven experience. We look forward to a collaborative partnership that supports our ambition of delivering sustainable growth while reinforcing our reputation as a trusted financial group.”
Hemant Batra, managing director, Veritas Reputation PR, added, "We are delighted to partner with the Bandhan Group, an institution that has redefined financial inclusion in India. This mandate is a strong endorsement of our expertise in BFSI communications. We look forward to supporting the group in amplifying its brand legacy and strengthening its reputation as a forward-looking financial services leader."
Last year, Veritas Reputation picked up a Bronze for ‘Culture of the Year’ at the Campaign India PR Awards 2025. Its clientele spans various sub-segments of the BFSI sector, including banking and lending institutions, insurance companies, mutual fund and wealth managers, private equity, non-banking financial companies (NBFCs) and new-age fintech.
