Watch the film conceptualised by Be the Bee here
View the work here
Both the appointments were made after multi-agency pitches
Watch the TVC conceptualised by Ogilvy & Mather here
Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
Bates 141 NCD Sagar Mahabaleshwarkar talks to Arati Rao about awards and why art directors should think film
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