Watch the film conceptualised by Mullen Lintas
Watch the film conceptualised by Be the Bee here
View the work here
Both the appointments were made after multi-agency pitches
Watch the TVC conceptualised by Ogilvy & Mather here
Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
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