In the first 'Vice and Versa' debate conducted by The Advertising Club, Josy Paul and Santosh Desai exchange views on the topic
Called Vice and Versa, the series will kick off on 20 June
Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok
CEO Alpana Parida will continue to lead agency; Future Brands remains majority stakeholder with 60 pc
Ashish Chakravarty, NCD, Contract Advertising, opens up on the growth of Contract, drying up of 'advertising' monies, and the 'tectonic shift' in the industry
The founder of BBH was speaking at ASCI's 'Creativity, For Goodness’ Sake' event on March 20.
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