santosh desai
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ASCI and Futurebrands to launch study about depiction of women in Indian advertising
Report will be a centrepiece of year in which ASCI focuses on gender initiatives
DY Works appoints Tresa Paul as CEO and MD as Alpana Parida moves on
Parida has exited to pursue entrepreneurial opportunities
Debate: Brand purpose - is it 'responsible' or 'opportunistic'?
In the first 'Vice and Versa' debate conducted by The Advertising Club, Josy Paul and Santosh Desai exchange views on the topic
The Advertising Club announces digital debate series
Called Vice and Versa, the series will kick off on 20 June
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'We are now getting to see an unapologetic form of creativity'
Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok
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Strategy meets design: Santosh Desai picks up 30 pc in DY Works
CEO Alpana Parida will continue to lead agency; Future Brands remains majority stakeholder with 60 pc
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