santosh desai

Jul 25, 2019

'We are now getting to see an unapologetic form of creativity'

Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok

Aug 17, 2015

Strategy meets design: Santosh Desai picks up 30 pc in DY Works

CEO Alpana Parida will continue to lead agency; Future Brands remains majority stakeholder with 60 pc

Jun 09, 2015

“It is not a Batman story... it is an Avengers story”

Ashish Chakravarty, NCD, Contract Advertising, opens up on the growth of Contract, drying up of 'advertising' monies, and the 'tectonic shift' in the industry

Mar 23, 2015

‘Creativity is about helping us engage’: Sir John Hegarty

The founder of BBH was speaking at ASCI's 'Creativity, For Goodness’ Sake' event on March 20.

Feb 24, 2015

IMC 2015: ‘Investing in content and its creators is imperative’

Future Brands’ Santosh Desai spoke on ‘Emerging Trends and Implication for Magazines’ on day one of the ninth Indian Magazine Congress in Chennai

May 09, 2014

Can retail brands take on e-com players online? How?

Santosh Desai and Pinaki Ranjan Mishra tell Pooja Ahuja Nagpal what advantages a brick and mortar retail chain could have, when it competes online for sales.