sachin tendulkar

Feb 05, 2020

Virat Kohli is India's most valuable celebrity again: Duff & Phelps study

The Indian cricket team captain has a brand value of USD 237.5 million; Akshay Kumar replaces Deepika Padukone as second most valuable celebrity

Jan 10, 2019

IDBI Federal Life Insurance and Tendulkar show importance of physical and financial fitness

Watch the ad films conceptualised by L&K Saatchi & Saatchi here

Nov 22, 2018

Weekend Wrap: 23 November

In the news: Apollo Tyres, Makani Creatives, My FM, Navneet Education, Uber Eats

Nov 05, 2018

Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?

As one more cricketer launches his own line will it enhance his brand equity or be par for the course?