sachin tendulkar

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Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?
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Nov 05, 2018

Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?

As one more cricketer launches his own line will it enhance his brand equity or be par for the course?

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Opinion: Sport is a game changer for brand loyalty
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Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

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Blog: Brand Tendulkar version 2.0 is in danger
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Aug 20, 2018

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light

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Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
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Aug 02, 2018

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

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'I never got into the situation where I had to turn down brands': Jonty Rhodes
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Apr 10, 2018

'I never got into the situation where I had to turn down brands': Jonty Rhodes

We spoke with the ex-South African cricketer about brand endorsements and more on the sidelines of Goafest

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GroupM report: Indian sports sponsorship industry grew by 14 per cent in 2017
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Mar 21, 2018

GroupM report: Indian sports sponsorship industry grew by 14 per cent in 2017

The Indian sports industry contributed 12 per cent to total AdEx in the year

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