As one more cricketer launches his own line will it enhance his brand equity or be par for the course?
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
We spoke with the ex-South African cricketer about brand endorsements and more on the sidelines of Goafest
The Indian sports industry contributed 12 per cent to total AdEx in the year
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