Watch the ad films conceptualised by L&K Saatchi & Saatchi here
In the news: Apollo Tyres, Makani Creatives, My FM, Navneet Education, Uber Eats
As one more cricketer launches his own line will it enhance his brand equity or be par for the course?
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins