sachin tendulkar

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IDBI Federal Life Insurance and Tendulkar show importance of physical and financial fitness
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Jan 10, 2019

IDBI Federal Life Insurance and Tendulkar show importance of physical and financial fitness

Watch the ad films conceptualised by L&K Saatchi & Saatchi here

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Weekend Wrap: 23 November
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Nov 22, 2018

Weekend Wrap: 23 November

In the news: Apollo Tyres, Makani Creatives, My FM, Navneet Education, Uber Eats

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Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?
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Nov 05, 2018

Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?

As one more cricketer launches his own line will it enhance his brand equity or be par for the course?

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Opinion: Sport is a game changer for brand loyalty
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Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

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Blog: Brand Tendulkar version 2.0 is in danger
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Aug 20, 2018

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light

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Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
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Aug 02, 2018

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

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