sachin sharma

LinkedIn’s BrandLink bets on resonance over reach
May 12, 2025
Vinita Bhatia

LinkedIn’s BrandLink bets on resonance over reach

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.

D-Code 2019: 'Always be in beta mode'
Aug 08, 2019
Campaign India Team

D-Code 2019: 'Always be in beta mode'

Nestle's Rashi Goel and TikTok's Sachin Sharma explain what brands should try doing on digital

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

India signs off Cannes 2025 with 32 Lions, one Silver

2 India signs off Cannes 2025 with 32 Lions, one Silver

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Pepsi’s ‘Stiiiiing’ shows culture beats branding

6 Pepsi’s ‘Stiiiiing’ shows culture beats branding

Kuku FM launches Kuku TV targeted at mobile-first viewers

7 Kuku FM launches Kuku TV targeted at mobile-first viewers

Cannes Homecoming 2025: Join the grand welcome for India’s Lions

8 Cannes Homecoming 2025: Join the grand welcome for India’s Lions

Joseph George’s blog: Mad Men Maybe. Bad Men No.

9 Joseph George’s blog: Mad Men Maybe. Bad Men No.

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

10 Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment