sachin retires

Oct 18, 2013

Opinion: 'From Super-kid to Superstar'

‘GOD-BYE’ , ‘ AN ICON DEPARTS’ , ‘THERE WILL BE ANOTHER YOU’ , ‘END OF AN ERA’

Oct 12, 2013

Weekend fun (2): Ten brands for Tendulkar

WATCH a selection from the TVCs Sachin Tendulkar has featured in over the course of his 24-year cricket career

Oct 11, 2013

'Brand' Sachin: 1998 vs 2013 - A lesson in consistency

While a lot has changed with time, the core remains constant, say marketing practitioners