Feb 04, 2014

Helen Edwards: Why ruthless Ryanair has decided to start being nice to consumers

The key to success for dramatic turnarounds of damascene brands is in their strength of conviction, before and after the conversion

Oct 14, 2013

Ryanair's O'Leary u-turns on 'I'm our marketing director' stance

Move comes weeks after the airline’s annual general meeting with shareholders

Aug 02, 2013

‘Bad publicity sells more seats': Ryanair’s Michael O’Leary

Marketing Magazine spoke with the airline CEO on the value he places on marketing companies (‘rubbish’), ad agencies (‘useless’), and bad publicity