ryanair
Feb 04, 2014
Helen Edwards: Why ruthless Ryanair has decided to start being nice to consumers
The key to success for dramatic turnarounds of damascene brands is in their strength of conviction, before and after the conversion
Oct 14, 2013
Ryanair's O'Leary u-turns on 'I'm our marketing director' stance
Move comes weeks after the airline’s annual general meeting with shareholders
Aug 02, 2013
‘Bad publicity sells more seats': Ryanair’s Michael O’Leary
Marketing Magazine spoke with the airline CEO on the value he places on marketing companies (‘rubbish’), ad agencies (‘useless’), and bad publicity
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