rupa

Premium
Creativeland Asia bags Rupa's creative mandate
Premium
Jan 29, 2018

Creativeland Asia bags Rupa's creative mandate

The agency will handle six of the company's brands

Premium
Weekend Wrap: 20 January 2017
Premium
Jan 19, 2017

Weekend Wrap: 20 January 2017

In the news: Bottle Openers, IG International, ITW Playworx, Rupa and Wishbells

Premium
‘Innerwear market has evolved with media reach’
Premium
Oct 07, 2015

‘Innerwear market has evolved with media reach’

While the company was set up in 1979, the brand name Rupa came into existence only in 1995. Anirban Chowdhury, senior manager – marketing and media, Rupa and Co., speaks about the company’s expanding portfolio and premiumisation in the category

Premium
Apparel brand Bumchums woos youth with vibrant song and dance
Premium
Mar 28, 2013

Apparel brand Bumchums woos youth with vibrant song and dance

Watch the ad film created by Scarecrow Communications here