reprise media
Reprise strengthens APAC leadership with three newly created roles
Parul Gautam will be based in Mumbai, Caitlin Draper-Wheeler in Singapore and Sid Mehta in Melbourne. All three regional positions will report to Pippa Berlocher, president of Reprise APAC
Things They Like: Anjali Hegde
Reprise Media's CEO on her loyalty to OnePlus, 'casual, comfortable but stylish' being her fashion mantra, and more
Mediabrands and Interactive Avenues form JV
Interactive Avenues has entered a joint venture with the New-York based Mediabrands, the media holding company within Interpublic Group. The joint venture will assume the name of Reprise Media. Mediabrands will hold a 51% stake in the joint venture and Interactive Avenues will hold the remaining 49%. Through this transaction, the new business unit will specialize in search and social marketing and also offer a full scope of digital services which include digital media strategy and investment, digital creative development, campaign implementation and post activity analysis.
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