He will be based in Mumbai
Mudra MAX has won the media duties for Onward Mobility, which is a mobile software company. The company will provide mobile phone applications under the brand name 'MOBI'. Speaking on the occasion, Ajay Menon, co-founder, Onward Mobility said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces.
Hindustan Times has named Divya Gupta (pictured) as Head of Business for Mumbai. Gupta comes in from Reliance ADAG where she held the post of a media advisor to the chairman’s office. In the media fraternity, Gupta is best known for her role as president of TME, media arm of Rediffusion Y&R.Said Gupta, “My mandate will be to head Mumbai and it is indeed a challenging assignment. Though it is still too early to say anything, given that I joined two days ago, I am quite excited about the new assignment.”
Reliance ADAG has rolled out an integrated campaign to support the launch of its DTH Satellite TV service, BIG TV. Developed by Mudra and built around the creative concept, 'Life isn't for living small', the teaser TVC features eight brand seeders including Smriti Irani and Saakshi Talwar , protagonists from leading soaps on TV. The spot opens with the spokespeople letting the people know that entertainment is going to change forever -- "Kuch bahut BIG hone wala hai".
DDB Mudra has hired Seema Trivedi as executive vice president for its Mumbai office.Trivedi will handle the Reliance ADAG account and will be report directly to J. Mani, president DDB Mudra. Prior to this appointment, she founded and built 1947 Communications Inc., a specialized marketing solutions firm in New York targeting the Asian American market, making it into a $10 million capitalized billing agency in 3 years.
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