ravi ganesh

Mar 04, 2021

Opinion: How the guidelines for social media helps improve ROI for advertisers

The author discusses how the voluntary verification mechanism can help bring about transparency in social media and influencer marketing campaigns, thereby improving ROI for advertisers

May 12, 2020

Facebook and Reliance Jio: the birth of a conglomerate

A detailed breakdown of how Facebook and Reliance Jio's partnership will play out in India's telco, entertainment and retail sectors.