rakesh kaul
Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing efforts by 70%
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
MPG Mumbai lands She Comfort's media duties
MPG Mumbai has bagged the media duties of She Comfort, a sanitary napkin brand, following a pitch involving MPG and the incumbent Mudra Connext.The account size is estimated to be Rs 15-20 crore. The creative duties are being handled by The Parish.
Mudra Connext bags She Comfort, V-Guard
Mudra Connext has bagged the mandates for the female care brand, She Comfort and the electrical appliance brand, V-Guard. The two accounts will be handled out of the agency’s Mumbai and Kochi offices.
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