RK Swamy BBDO wins five Golds, most by an agency
The last stalwart of Radeus Advertising has passed away. Eustace Fernandes was the creator of the now famous 'Amul Girl' - the little adorable moppet who charms us from prominent hoarding sites. He used to call her his beloved 'Little Girl'.How does one describe Eustace? Innovative, creative, generous, always ready to reach out to the needy, humorous. One runs out of words to describe a multi-talented person like Eustace. He not only created the the 'Amul moppet' but also the famous 'Limca waves' giving one a feeling of freshness.
It was in 1977, a gawky young man walked up and down the stairs of Shah House, Colaba at least three times before he mustered the courage to step inside for an interview with none other than The Man; A man who was then considered as a brain to reckon with and stood tall amongst contemporaries like Subhash Ghoshal, Ayaz Peerbhoy and the like.
The funeral mass for K Kurian, founder and chairman of Radeus Advertising, who passed away during the early hours of Monday, will be held at the Afghan Church, Colaba, on Wednesday, August 20, at 4.00 PM.The cremation will be at Chandanwadi at 6.00 PM.More on K Kurian here.
K Kurian, founder and chairman of Radeus Advertising, passed away early this morning at Mumbai. He was 80.A recipient of the AAAI Premnarayan Award for Lifetime Achievement, Kurian was credited with the creation of such iconic campaigns as Amul Chocolates (I think I'm just right for Amul Chocolates), Limca (Lime 'n' Lemoni Limca; The thirst choice, etc). Kurian and Radeus also played a significant role in building the brand of the government owned Life Insurance Corporation.
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