qoruz

Dec 04, 2024

Qoruz unveils influencer marketing performance measurement index

Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.

Oct 09, 2024

Urban India splurges big: Festive spending hits four-year high

Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.

Oct 08, 2024

Brands to spend INR 500 crores on influencers for Diwali sales: Report

A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.

Jul 01, 2019

Opinion: How to spot the right set of influencers?

Data Science is delivering better results for brands looking at influencer marketing