publicis media south asia

India’s quick commerce surge exposes a discipline gap for marketers
10 hours ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline gap for marketers

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

4 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

5 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

McCann hits the right note with Hero Splendor’s life symphony

8 McCann hits the right note with Hero Splendor’s life symphony

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

9 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

10 Why almost every brand you know apologised