The announcement caps off a $200 million creative review kicked off in July
The global chief creative offiicer at Publicis Groupe tells Cannes that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.
The network under Publicis Media will use the brand line, 'Truth. Connection. Wonder.'
Account won post a multi-agency pitch
Hanmer & Partner (H&P) recently bagged the Zoom account, further expanding its footprint in the media & entertainment industry. With clients such as Network 18, 9X, Starcom, Rediffusion, Discovery, et al, the sector now accounts for almost 20% of H&M's total revenues. Zoom was previously held by Good Relations. The PR firm also recently landed the account of Getty Images. "What started as a co-incidence has now become a conscious direction for us," said Jaideep Shergill, CEO, H&P.
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