procter and gamble
We have to find non-obvious ways of showing a woman matters: Piyush Pandey
Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing
P&G wants equal representation of female directors for its ads across brands in India
Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace
P&G's Pampers gets fathers to share the parenting load
Watch the film conceptualised by Leo Burnett India here
P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced
I-Com Summit Experience 2020: ‘We have seen 1% of what we can do with data’ – P&G’s Taide Guajardo
Guajardo explains how the company is embracing data and discusses its data strategy
Old Spice assigns digital creative mandate to Kinnect
Account won post a multi-agency pitch
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