procter and gamble
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Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards
Cannes Lions 2022: Creativity is a superpower - P&G's Marc Pritchard
The FMCG company's chief brand officer outlined why creativity is a force for growth
Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen
'We're still not where we need to be': Marc Pritchard talks candidly about P&G’s DEI progress
Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels
P&G defies pandemic with 12% jump in annual adspend
Adspend leap over the past two years marks a strategic shift after four years of previous cuts
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