procter and gamble
P&G's Pampers gets fathers to share the parenting load
Watch the film conceptualised by Leo Burnett India here
P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced
I-Com Summit Experience 2020: ‘We have seen 1% of what we can do with data’ – P&G’s Taide Guajardo
Guajardo explains how the company is embracing data and discusses its data strategy
Old Spice assigns digital creative mandate to Kinnect
Account won post a multi-agency pitch
P&G hikes adspend 8% to $7.33bn in first increase for four years
The $575m extra is the first annual boost since 2016.
Mark Pritchard on Gillette: Necessary to have a hard conversation
Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
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