procter and gamble

Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.

Feb 07, 2019

Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever

The ecommerce player is now a contender as the world's biggest advertiser.

Feb 26, 2018

WARC 100: Ariel's #ShareTheLoad is world's most effective campaign

BBDO India is rated fourth among creative agencies for effectiveness

Jul 08, 2015

Vicks VapoRub adds touch of warmth to Father's Day, with #HugYourFather

Watch the ad film conceptualised by Publicis New York and Publicis India