procter and gamble

Oct 20, 2021

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels

Aug 13, 2021

P&G defies pandemic with 12% jump in annual adspend

Adspend leap over the past two years marks a strategic shift after four years of previous cuts

Jun 23, 2021

Cannes Lions 2021: ‘Choose equality as the systemic way of bringing creativity to life’ – Marc Pritchard

The company’s chief brand officer made an appearance at the ad festival to speak about the importance of diversity, equality and inclusion in the creative ecosystem

Apr 22, 2021

We have to find non-obvious ways of showing a woman matters: Piyush Pandey

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing

Feb 17, 2021

P&G wants equal representation of female directors for its ads across brands in India

Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace