procter and gamble

Mar 03, 2022

Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen

Dec 16, 2021

'We're still not where we need to be': Marc Pritchard talks candidly about P&G’s DEI progress

Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals

Oct 20, 2021

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels

Aug 13, 2021

P&G defies pandemic with 12% jump in annual adspend

Adspend leap over the past two years marks a strategic shift after four years of previous cuts

Jun 23, 2021

Cannes Lions 2021: ‘Choose equality as the systemic way of bringing creativity to life’ – Marc Pritchard

The company’s chief brand officer made an appearance at the ad festival to speak about the importance of diversity, equality and inclusion in the creative ecosystem