procter and gamble
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels
P&G defies pandemic with 12% jump in annual adspend
Adspend leap over the past two years marks a strategic shift after four years of previous cuts
Cannes Lions 2021: ‘Choose equality as the systemic way of bringing creativity to life’ – Marc Pritchard
The company’s chief brand officer made an appearance at the ad festival to speak about the importance of diversity, equality and inclusion in the creative ecosystem
P&G Shiksha narrates the story of Munni and Vidya, emphasises importance of education for all
Watch the film conceptualised by Leo Burnett here
We have to find non-obvious ways of showing a woman matters: Piyush Pandey
Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing
P&G wants equal representation of female directors for its ads across brands in India
Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace
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