procter and gamble

3 days ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

Jan 18, 2021

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced

Nov 18, 2020

I-Com Summit Experience 2020: ‘We have seen 1% of what we can do with data’ – P&G’s Taide Guajardo

Guajardo explains how the company is embracing data and discusses its data strategy

Aug 11, 2020

Old Spice assigns digital creative mandate to Kinnect

Account won post a multi-agency pitch

Aug 09, 2020

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.