Watch the film conceptualised by Leo Burnett India here
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced
Guajardo explains how the company is embracing data and discusses its data strategy
Account won post a multi-agency pitch
The $575m extra is the first annual boost since 2016.
Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
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