Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
The ecommerce player is now a contender as the world's biggest advertiser.
BBDO India is rated fourth among creative agencies for effectiveness
Watch the ad film conceptualised by Publicis New York and Publicis India
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins