procter and gamble

Apr 22, 2021

We have to find non-obvious ways of showing a woman matters: Piyush Pandey

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing

Feb 17, 2021

P&G wants equal representation of female directors for its ads across brands in India

Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace

Jan 22, 2021

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

Jan 18, 2021

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced

Nov 18, 2020

I-Com Summit Experience 2020: ‘We have seen 1% of what we can do with data’ – P&G’s Taide Guajardo

Guajardo explains how the company is embracing data and discusses its data strategy

Aug 11, 2020

Old Spice assigns digital creative mandate to Kinnect

Account won post a multi-agency pitch