prime video
Prime Video ad-supported viewership grows by 58% to surpass 315 million in 12 months
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
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When Prime Video ads guess your mood before you watch
WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.
Amazon faces advertising challenges amid weak quarter outlook
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
Prime Video launches a fun campaign to celebrate Father's Day
The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.
From rote to experiential: Classmate integrates AR technology into old ‘brown cover notebooks’
The campaign has used a 30ft long tunnel aquarium on the Mumbai seafront to highlight a more exciting AR experience in conventional brown covers.
Prime Video partners with Sony Pictures Television
Launches Sony Pictures – Stream and aims to provide Prime members with an extensive slate of multi-genre content offerings
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