Mindshare conceptualised the initiative
Sodhi was with Initiative prior
A WAN-IFRA report says global newspaper circulation revenues were larger than ad revenues in 2014; Indian market far away from that, say practitioners
If and by when would BARC data impact media buying?
Would the medium suffer in the long run, with the IRS 2014 findings too being refuted? We ask stakeholders
As the regional print market heats up, Ananya Saha asks industry folks why it seems to be the next frontier, again
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