prathap suthan

Nov 05, 2020

Will the Tanishq controversy affect creativity in advertising?

How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?

Nov 01, 2018

#MeToo: Prathap Suthan strongly refutes allegations

The managing partner and CCO at Bang In The Middle strongly refutes claims made against him on two blogs and says this is probably an attempt by business rivals to defame him

May 30, 2017

Human. launches in India in partnership with BITM

Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously

Dec 04, 2015

Bang in the Middle bags digital duties of Mahindra Comviva

Tech Mahindra subsidiary’s solutions used by mobile service providers and financial institutions in 90 countries

Jun 16, 2015

‘The more Indian-ish we make it‚ the more we get lost’

We asked Cannes Lions jurors from India over the years what their learning was, that could help adlanders in their hunt for Lions. Here are the nuggets. Dig in.

Sep 16, 2014

Jabong vows to let you celebrate individuality, in style

Watch the ad film conceptualised by Bang in the Middle here