prathap suthan

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#MeToo: Prathap Suthan strongly refutes allegations
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Nov 01, 2018

#MeToo: Prathap Suthan strongly refutes allegations

The managing partner and CCO at Bang In The Middle strongly refutes claims made against him on two blogs and says this is probably an attempt by business rivals to defame him

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Human. launches in India in partnership with BITM
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May 30, 2017

Human. launches in India in partnership with BITM

Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously

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Bang in the Middle bags digital duties of Mahindra Comviva
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Dec 04, 2015

Bang in the Middle bags digital duties of Mahindra Comviva

Tech Mahindra subsidiary’s solutions used by mobile service providers and financial institutions in 90 countries

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‘The more Indian-ish we make it‚ the more we get lost’
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Jun 16, 2015

‘The more Indian-ish we make it‚ the more we get lost’

We asked Cannes Lions jurors from India over the years what their learning was, that could help adlanders in their hunt for Lions. Here are the nuggets. Dig in.

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Jabong vows to let you celebrate individuality, in style
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Sep 16, 2014

Jabong vows to let you celebrate individuality, in style

Watch the ad film conceptualised by Bang in the Middle here

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Can brand AAP scale to become nationally relevant?
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Jan 29, 2014

Can brand AAP scale to become nationally relevant?

What do to brand custodians think of the Aam Aadmi Party’s future? Ayushi Anand asks adland if its magic can permeate.