The new discipline aims to provide brand strategies for sustainable and profitable growth
Ashish Bhasin, executive vice president of Lowe Worldwide and Asia regional director for Integrated Marketing has put in his papers. He spent close to 19 years at the agency. Prior to his elevation as executive vice president, Lowe Worldwide, Bhasin was director – Integrated Marketing Action Group (IMAG), Lintas India.
After 28 steady years with the company, Lowe’s Pranesh Misra has put in his papers. Misra, who is currently global director, marketing and accountability, Lowe Worldwide is leaving to pursue entrepreneurial interests. He is in the process of setting up a knowledge process outsourcing (KPO) venture to be titled Brandscapes, which has been registered as a private limited entity in India and is getting registered as Brandscapes Worldwide in USA, UK and Singapore.
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