Praful Akali, who is part of the Pharma Lions jury at the Cannes Lions International Festival of Creativity, explains his four-day experience
McCann Health leads with 9
The CCO of Medulla Communications, who is serving on this year's Pharma Lions jury, wants to see work that breaks through the category's restrictions.
Shortlists in Health & Wellness, Pharma categories announced
Medulla stood third in the tally for Lions Health Healthcare Agency of the Year
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