personalisation

Jun 27, 2025

The anti-algorithm movement: Authenticity as our new imperative

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

Mar 20, 2025

Adobe unveils AI-powered brand concierge, agent orchestrator

Releases ten AI agents purpose-built on AEP Agent Orchestrator, to help marketing and creative teams to drive personalisation at scale.

Feb 04, 2025

India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026

With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.

Jan 30, 2025

Neuromarketing: Game-changer or gimmick for Indian brands?

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?

Dec 04, 2024

Amagi acquires Argoid AI to transform streaming with smarter solutions

Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.

Nov 05, 2024

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.