personalisation
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Content demand in India surges, forcing marketers to rethink workflows
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
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Followers don’t equal fans: Rethinking brand personalisation
With algorithms dictating feeds, brands must reclaim personalisation through owned data, AI, and storytelling—beyond the illusion of social ‘community’.
The anti-algorithm movement: Authenticity as our new imperative
True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.
Adobe unveils AI-powered brand concierge, agent orchestrator
Releases ten AI agents purpose-built on AEP Agent Orchestrator, to help marketing and creative teams to drive personalisation at scale.
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India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
Neuromarketing: Game-changer or gimmick for Indian brands?
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
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