personalisation

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing
Nov 17, 2021
Rahul Sachitanand

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Tanishq Jewellery roots for a marriage, not a wedding

1 Tanishq Jewellery roots for a marriage, not a wedding

Alia Bhatt shows Ranbir Kapoor why Flipkart is her one stop shop

2 Alia Bhatt shows Ranbir Kapoor why Flipkart is her one stop shop

Amitabh Bachchan succumbs to Malkist's temptation

3 Amitabh Bachchan succumbs to Malkist's temptation

Volkswagen Group reviewing multibillion-dollar global media account

4 Volkswagen Group reviewing multibillion-dollar global media account

We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

5 We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

Agency of the Year 2021 winners: South Asia

6 Agency of the Year 2021 winners: South Asia

Galaxy whispers sweet nothings in Shruti Haasan’s ear

7 Galaxy whispers sweet nothings in Shruti Haasan’s ear

Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

8 Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

WPP's Mindshare, Ogilvy and Wavemaker make strong return to South Asia AOY awards

9 WPP's Mindshare, Ogilvy and Wavemaker make strong return to South Asia AOY awards

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

10 Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band