performance measurement
Oct 29, 2025
Duplication blindness: Why India urgently needs unified media measurement
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
Jun 24, 2025
MiQ Sigma wants to make media chaos marketable
In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and brand-safe guardrails as the new media playbook.
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Dec 04, 2024
Qoruz unveils influencer marketing performance measurement index
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
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