Jun 23, 2020

Patanjali provides information on Coronil to Ministry of Ayush

The Ministry had asked Patanjali to take down all advertisements related to the Ayurveda drug to treat Covid-19

Jul 29, 2019

India's top local brands

Local brands tend to cool off, but their story is far from over.

Apr 24, 2019

Opinion: A new ‘kool’ language by Patanjali

Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi

Feb 05, 2019

Opinion: Silvers – 60 is the new 30

Marketers are fascinated with the millennial and the young working population. But are they also having the baby boomers on their radar?

Jul 23, 2018

India's top local brands

In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.

May 30, 2018

Opinion: Designing for a new Indian identity

The author explains how brands should target the mass consumer in 'Narendra Modi’s India'