Local brands tend to cool off, but their story is far from over.
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi
Marketers are fascinated with the millennial and the young working population. But are they also having the baby boomers on their radar?
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
The author explains how brands should target the mass consumer in 'Narendra Modi’s India'
Brand Patanjali's ad spends seems to be waning. What's happening?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins