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Jun 07, 2016

Kinetic elevates Raju Markandeya as COO

Names Adil Khan head of North operations

Feb 08, 2016

'Redefining the scope of OOH’: Kinetic's Mauricio Sabogal and Suresh Balakrishna

The duo tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers

Dec 21, 2015

IOAA plays on power of shared OOH experiences, underlines efficacy of medium

View the OOH campaign conceptualised by Taproot India here

Mar 13, 2012

FICCI-KPMG report 2012: M&E industry grew by 12% in 2011

Ad revenues grew by 13 percent in 2011, as against 17% in 2010

Feb 07, 2012

Sixth Element pioneers consolidation for OOH in Pune

Pune-based OOH media houses Asha Publicity, Captions Outdoor Advertising and Hallmark Outdoor Advertising have joined hands

Jan 20, 2012

OOH spenders say an accredited SOP is the only way

IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January