Larger agencies may be mulling over the number of entries and delegates to send to Goafest this year twice over, but a look at the number of entries being sent in from independent creative hot shops reveals that they, at least, aren’t fighting shy of the downturn. Campaign India spoke to a number of independent shops that are sending not only a sizeable amount of entries this year but are also set to send a fair amount of agency staffers from their fold to Goa.
On Ads has won the creative account of Spykar Jeans' new kidswear brand OYO. Amit Seth, Head, Marketing, Team Spykar Jeans, confirmed the news to Campaign India. Spykar launched their kidswear brand OYO (On Your Own) in the market in May this year.
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