Sep 26, 2013

Regional executive creative directors: Do agencies really need them?

Agencies looking to cut the fat and doing away with their RECDs might be making a big mistake, says the author

Nov 15, 2012

Mike Fromowitz's Blog: Your company’s voice online: How to find the right social media manager

The right social media manager must be a digital native with good writing and editing skills, and have a customer-service, sales, or marketing background

Jul 23, 2012

Mike Fromowitz's Blog: Sixteen powerful ways to motivate creative people and keep them around for 30 years

In his blog for Campaign Asia Pacific Mike Fromowitz, president and chief brand officer of Mantra Partners says good relationships with the people you work with can be richly rewarding

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