Moves from Penguin Random House
Moves from MediaCom where she was managing partner (North)
Account won following multi-agency pitch
Kumar had joined MediaCom in 2011 as the national director – insights and new business
She will be based out of the Delhi office
Niti Kumar has re-joined Mudra Connext, a unit of Mudra MAX (Integrated communications planning and implementation). In her new role as associate vice president, she will be heading the operations of Connext in the North and East regions. Commenting on the appointment Manas Mishra, executive VP - Connext said, "Niti joins us at a very exciting juncture when our clients have major plans in the year ahead. Apart from consolidating and adding greater value to our current clients, she will also focus on new business acquisition."
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