As Publicis Groupe marks 100 years, CEO Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.
LATEST
Stagwell reports 6% net revenue growth amid industry's 'managed chaos'
Mark Penn’s holding company reported full-year net revenue of $2.43 billion for 2025.
'Competitors are living in a dream' about AI replacing people: Arthur Sadoun
As Publicis Groupe marks 100 years, CEO Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.
Heineken holds review to “streamline” global creative and media
Campaign understands the media and production review is being run together, and creative is being run separately.
Open internet growth shifts focus to transparent, privacy-safe performance infrastructure
Mintegral’s senior director of business development, APAC, Khai Le, points to maturing monetisation depth and engagement patterns across Vietnam, India and Indonesia.
Spikes Asia 2026: The Campaign Asia editors’ picks for the winners
Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.
Mumbai emerges as India’s trust capital: TRA Research
TRA’s Brand Trust Report (BTR) 2026, which annually ranks India’s 1,000 most trusted brands, found that ‘Maximum City’ hosts the highest concentration of top-ranked brands.
The line between precision and predation
In an industry obsessed with optimisation, restraint may be the boldest strategy available.
THE WORK
PARTNER CONTENT
Podcasts
