Watch the ad film created by TBWA here
WATCH the film created by TBWA\India here.
WATCH the TVC created by TBWA\India here
TBWA India has conceptualised the second stage of communication for the Nissan Micra. Part of the campaign that was created for the launch of the Micra, these two TVCs continue to talk about the features of the car that's positioned in the B+ Segment category.Both the TVCs feature brand ambassador Ranbir Kapoor. One talks about the superior turning radius of the Micra which makes it an effortless car to drive and park in the city. Along with this it also talks about the fuel consumption of the car, which makes it comfortable on the pocket too.
TBWA India has come up with the launch communication of Nissan's new car - The Micra. The communication for the launch of the new B+ segment car will be in two stages and features its new brand ambassador, Ranbir Kapoor. Currently, the communication for its pre-booking is on air. The start-of the sale communication, which is the second phase will break by mid-July. The theme of the campaign conceptualized by TBWA is ‘Art of City Living’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins