As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.
LATEST
WPP launches AI editor for media clients’ YouTube ads
New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.
X advertiser boycott lawsuit dismissed
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
Microsoft appoints global media agency
The account has been with Dentsu since 2014.
Apple at 50: behavioural strategy has defined its success
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
Pulse Advertising wins global influencer marketing remit for Polestar
The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.
April Fools’ ads test curiosity over conversion
From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation.
How Hyrox built a $130-million brand by turning fitness into a marketing engine
In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
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