nimish dwivedi

Nov 07, 2019

Marketing chronicles: 'Gabbar ki asli pasand'

The author explains how brands can revoke nostalgia to revive brands

Mar 06, 2019

Media360 India: Shortlists announced

The winners will be announced on 19 March 2019 in Mumbai

Oct 05, 2018

Opinion: Gutter - needs more mutter

The author suggests innovative ways to handle the overflowing gutters of the country

Aug 15, 2018

Opinion: The pothole proposition

Pothole deaths in India increased by 50 per cent in 2017 to reach 3,597. The author has a few marketing tips that can help get rid of them

May 17, 2018

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.

Dec 08, 2017

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

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