nikhil sharma

Apr 14, 2015

Double Standards: Are ad agencies ready for the future?

Are agencies facing their ‘Kodak moment’? Rohit Ohri, executive chairman, Dentsu India, and Nikhil Sharma, director – marketing, Perfetti Van Melle India, discuss

Feb 27, 2015

Center Fresh communicates 'endless' freshness with innovation

Watch the ad film conceptualised by Ogilvy and Mather here

Jul 16, 2014

‘Barometer of success is that you win more than you lose’

Nikhil Sharma, director - marketing, explains Perfetti Van Melle India's rise, pressure on margins, ambitions at the premium end and its trademark advertising

Apr 02, 2014

Perfetti: Pop a Mentos Cola, stop the inane questions

Watch the ad film conceptualised by Ogilvy & Mather

Jul 11, 2013

Perfetti prompts youth to beat boredom with Alpenliebe Pop

Watch the ad film created by Ogilvy & Mather

May 17, 2013

Perfetti mulls timing of second Rs 25-lakh ‘Mentos Batti Jalao’ riddle

Marketing director Nikhil Sharma: Initial sales impact ‘very encouraging’; over 5 lakh entries in phase one not just from metros