native advertising
Huella’s AIgnite promises to turbocharge open web creativity
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.
Opinion: India’s digital transformation needs consumer trust to maintain momentum
The author explains how marketers can realise digital potential
Blog: 17 trends from 2017
As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror
Cannes Lions 2016: ‘Root cause of digital ad blocking is digital ads’
NYT’s Mark Thompson and R/GA’s Jess Greenwood discussed solutions to ad blocking, moderated by IAB’s Randall Rothenberg
SXSW: The future of native advertising
From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content
Double Standards: Does native advertising deliver better than ads, edit?
The web is abuzz on ‘native advertising’ amidst online content. Supriyo Gupta (SG) and Ajay Kakar (AK) reflect on several aspects of the subject.
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