native advertising

Oct 22, 2019

Opinion: India’s digital transformation needs consumer trust to maintain momentum

The author explains how marketers can realise digital potential

Dec 27, 2017

Blog: 17 trends from 2017

As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror

Jun 20, 2016

Cannes Lions 2016: ‘Root cause of digital ad blocking is digital ads’

NYT’s Mark Thompson and R/GA’s Jess Greenwood discussed solutions to ad blocking, moderated by IAB’s Randall Rothenberg

Mar 16, 2015

SXSW: The future of native advertising

From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content

Apr 11, 2014

Double Standards: Does native advertising deliver better than ads, edit?

The web is abuzz on ‘native advertising’ amidst online content. Supriyo Gupta (SG) and Ajay Kakar (AK) reflect on several aspects of the subject.