mukesh kumar

Microdramas test India’s appetite for stories in 120 seconds
Sep 08, 2025
Vinita Bhatia

Microdramas test India’s appetite for stories in 120 seconds

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.

News Express appoints Percept Media to manage media duties for launch campaign
Jul 29, 2011
Campaign India Team

News Express appoints Percept Media to manage media duties for launch campaign

Launched by Sai Prasad Media, the free-to-air Hindi News channel will have High Definition (HD) feed

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