monty the penguin

Aug 07, 2015

That Din-e-Ilahi spirit

There’s no better time than the festive season to create positions of strength for brands and build on them, go beyond one’s borders, do good, or even make compelling offers. Umaire Effendi finds out what drives festive advertising

Nov 07, 2014

Watch: New John Lewis Christmas ad

John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can present his penguin friend, Monty, with the companion he has longed for