Mitsubishi Motors has launched a new 360-degree campaign for its SUV, Outlander.Contract Advertising has conceptualised the campaign, which attempts to drive home the stylish persona of the vehicle through the eyes of ace fashion designer Rohit Bal. The campaign shows Bal being inspired by the Outlander 2010 and launching a fashion line titled Outlander Signature Collection, unveiled alongside the SUV at a fashion show in New Delhi.
In a poll last month, the readers of Adweek chose StrawberryFrog as the agency that would be the hottest agency in the United States in 2008. Almost at the same time came the announcement that StrawberryFrog New York had been appointed agency of record for the U.S. launch of the vehicles from the Mahindra stable -- the first Indian-built vehicles to hit the American market. Global Vehicles (the authorized U.S.
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