minimalist
Aug 06, 2025
Gen Z doesn’t care you exist — until you speak their language
From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.
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Nov 22, 2024
Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
Oct 21, 2013
Lulu Raghavan’s blog: Simplicity is a big opportunity
Noting that the minimalist philosophy is certainly not a new trend, the author reflects on why it has regained relevance
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