merger

Aug 05, 2025

Strategy meets storytelling in 21N78E-Postcard merger

As Indian agencies chase integration with agility, 21N78E’s acquisition of Postcard Media signals a modular, tech-fuelled creative future.

Jul 23, 2025

Omnicom’s Duncan Painter to lead data reorganisation ahead of IPG takeover

Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential.

Jun 23, 2025

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Dec 19, 2024

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

Dec 12, 2024

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.

Dec 12, 2024

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.